Social Media Management for Small Business
Social media management for small business owners isn’t the same job as running an account for a national chain. Different job entirely. You need one person who knows the whole business, not a team that rotates every quarter.
Kyra has run social strategy and content for founder-led businesses across three continents and more than ten industries, from cafes to fashion brands to restaurants. Always as the one person doing the work.
Book a discovery callSituations we see constantly
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You run a local service business
Plumbing, salons, repair shops, anything where the job comes from trust before it comes from a scroll. In person, your work sells itself. Online, it says nothing.
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You sell a product online and it isn’t moving
The shop’s built, the product’s good, and the posts still get a handful of likes from people who already bought. Traffic isn’t demand.
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You just hired your first employee
The business finally has room to breathe. Except marketing was the thing you did at midnight, and there’s even less time for it now than there was before.
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You tried an agency and got a stranger every few months
You paid retainer rates for junior staff still learning your industry, then trained their replacement when they left. Nobody ever knew the business well enough to sell it.
What you get, and what it does
- Brand and content strategyA clear read on who buys from you and why, so every post has a job instead of filling a calendar.
- Monthly content plan and productionPhotos, video and captions built around what you actually sell, so you’re not scrambling for something to post.
- Daily account managementPosting, stories, comments and DMs handled, so a customer asking a question gets an answer while they’re still interested.
- Search and discovery optimisationCaptions, keywords and profiles built to be found by people who don’t know your name yet, not just seen by the ones who already do.
- Monthly reporting on what convertedEnquiries, orders and bookings. Not follower counts. Every dollar has a reason behind it.
Across a drive-thru cafe, a boutique fashion brand and a street food restaurant, the product was never the problem. The content was. One post from the cafe reached nearly 30,000 views. The fashion brand crossed 100,000 impressions with thousands of interactions. The restaurant saw thousands of dollars in new revenue. Same pattern every time. Strategy first, then content built to convert.
Independent, founder-led businesses across food, fashion and retail
Questions we get asked first
How much does social media management for a small business cost?
It depends on whether you need strategy, content production and daily management, or only some of those. We price per scope, not per post. The discovery call gives you a real number. Not a range.
My business isn’t one of your usual industries. Does that matter?
Not really. The work has covered cafes, fashion, restaurants, gyms, engineering firms and more, across three continents. The method transfers. What matters is that your business is founder-led and the product’s genuinely good.
We’re too small for a traditional agency. Are we too small for this?
This exists for that exact gap. You’re a real business that needs it handled properly, and you’re not a big enough account for a traditional agency to put a senior person on you. Here you get the senior person from day one.
How long before we see results?
Enquiries and engagement usually move first, inside the first month or two. Revenue follows once the content has had time to build trust. Anyone promising you sales in week one is guessing.
Who actually does the work?
Kyra does. No account managers, no junior staff learning on your dollar, no handoffs. You deal with the person making every decision, strategy through to the post going live.
Tell us about the business.
Thirty minutes, no pitch deck. We’ll tell you what we’d do first and whether we’re the right fit. (If we’re not, we’ll say so.)
Work with Kyra