Fractional Marketing Director for Small Business
Fractional marketing director for small business owners means senior strategy without the full-time salary. Or the ramp-up. You get someone directing the marketing function. Not another pair of hands inside it.
We’ve directed marketing through a full facility launch for a fitness and wellness business, and sat as embedded senior leadership inside a technical B2B engineering firm.
Book a discovery callFour situations we see constantly
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You just hired your first marketing coordinator
They can execute. What they can’t do yet is set the direction, or judge what’s working. Someone senior needs to point them at the right work.
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You’re still doing the marketing yourself
Between running the business and posting content at night, strategy is the first thing to go. So the marketing stays reactive.
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The business is growing faster than the marketing
Revenue and headcount are moving. Marketing isn’t. It’s still one person doing a bit of everything, with nobody senior deciding what matters next.
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You’re not ready for a full-time director yet
A senior hire means six figures, benefits and a long ramp-up. You need the thinking now, not the headcount. On a schedule that matches the business.
What you get, and what it does
- Ongoing strategic oversightA senior marketer reviewing the plan and the results on a regular cadence. Decisions stop happening in isolation.
- Internal marketing team directionClear direction for whoever’s already doing the work. Their time goes towards the plan, not towards whatever feels urgent.
- Marketing function build outThe systems and reporting a real marketing department runs on. Built before you need a full team, not after.
- Campaign strategy and performance oversightCampaigns planned against a goal, then reviewed against that same goal. Effort goes where it’s converting.
- Brand guardianship as you scaleOne senior person keeping positioning and voice consistent while the team grows around it.
On one engagement we directed the marketing across an entire facility launch. Content strategy, presale campaigns, the website. On another, we worked directly with a technical engineering firm’s marketing manager and CEO on LinkedIn strategy and reporting. Senior leadership, without the full-time salary.
Fitness and wellness facility, and a technical B2B engineering firm
Questions we get asked first
What does a fractional marketing director actually do?
Sets the strategy, directs whoever’s doing the marketing work, and holds the function accountable to results. Not another content creator. The person deciding what the content creators should make.
How is this different from hiring an agency?
An agency usually executes one channel. This is oversight of the whole function, the people you’ve already got in place included.
How many hours a week does this take?
It depends on the stage of the business and what’s already in place. Scope gets set on the discovery call. Not by a fixed retainer size.
Do we need a marketing team already?
No. Some clients have a coordinator who needs direction. Others have nobody yet, and need the whole function built from a strategy down.
What happens when we’re ready for a full-time director?
We help you get there. Building the function to the point where a full-time hire makes obvious sense is the job.
Tell us where the marketing stands today.
Thirty minutes, no pitch deck. We’ll tell you what senior oversight would look like for your business, and whether we’re the right fit. Sometimes we aren’t.
Work with Kyra