Content Creation for Founder-Led Brands
Content creation for founder-led brands should stop a stranger mid-scroll. Not earn a glance. We build the strategy, and we shoot it where we can get to you, or hand your team the shot list, the video ideas and the direction so they can. One person, start to finish.
A boutique fashion brand passed 100,000 impressions and thousands of direct messages. Same product. Content people actually wanted to engage with.
Book a discovery callFour situations we hear every week
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You post constantly and nothing converts
Three times a week, every week, and the DMs still aren’t coming. Effort isn’t the problem. The content shows the product without ever giving anyone a reason to stop.
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You’re the face of the brand with no time to create
Customers want to see you, not a stock photo of the product. You’re also running the business, so content keeps sliding to the bottom of a very long list.
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Your product is good and your content looks generic
Flat lays and a white background aren’t a strategy. They’re a placeholder. The product deserves better than what’s representing it online right now.
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You’ve got a launch and a plan that amounts to “post about it”
New collection, new menu item, new location. A launch date doesn’t wait for inspiration, and one-off posts won’t build the anticipation a real launch needs.
Every deliverable, and what it produces
- Content strategy built around youA clear plan for what gets made and why. Every piece has a job beyond filling a grid.
- Monthly content calendar and shootPhoto and video planned and produced in advance, so you’re not deciding what to post at 9pm.
- Photo and video productionWe shoot it where we can get to you. Where we can’t, your team gets the shot list, the video ideas and the direction. Either way it’s built to stop a scroll.
- Captions and copyWords that turn a stopped scroll into a comment, a DM or a sale. Not a caption under a photo.
- Monthly reporting on what workedEngagement and revenue, not follower counts. So you know what to make more of next month.
A boutique fashion brand needed the product to look covetable and the brand itself to be recognisable. Not another product photo. That shift passed 100,000 impressions and brought in thousands of direct messages. An independent street food restaurant had the opposite problem: it needed reach and discovery, not menu photography. It added thousands of dollars in measurable new revenue and a real jump in traffic.
Boutique fashion brand and independent restaurant, client work
Questions we get asked first
How much does content creation for founder-led brands cost?
It depends on scope: strategy, production, and how much you want handled for you versus alongside you. We price per scope, not per post. The discovery call gives you a real number, not a range.
Do you write the captions too, or just shoot the photos?
Both. Photo and video without a strategy behind them rarely convert. We build the plan, write the copy, and shoot the content where we can get to you. Where we can’t, you get the shot list, the video ideas and the direction so your team captures it.
Will this look like my brand, or a template everyone else has?
It’s built around your product, your voice and what you’re actually good at. Not a template. That’s the difference between content that gets scrolled past and content that gets a reply.
I don’t want to be on camera constantly. Does this still work?
Yes. Some founders are the face of the brand, some aren’t. The strategy gets built around what you’re actually willing to do, not a formula that assumes everyone loves a camera.
How long before we see results?
Engagement and reach usually move first, inside the first month or two. Revenue and repeat customers follow once the content’s had time to work. Anyone promising sales in week one is guessing.
Tell us about the brand.
Thirty minutes, no pitch deck. We’ll tell you what we’d make first and whether we’re the right fit (sometimes we’re not).
Work with Kyra